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OUR MISSION

We build passion, pride and imbued value in brands. We invigorate a community of loyal consumers that support bottom line growth. We create strategy that is clean, simple and good. We bottle lightning for brands.

 

“You're not the same as you were before," he said. You were much more... muchier... you've lost your muchness.”

Lewis Carroll, Alice's Adventures in Wonderland & Through the Looking-Glass

Today’s marketplace is more complex than ever. Human beings face choices daily about how to stay healthy, educate children, manage medical expenses, care for aging parents, gain higher education, put food on the table, look for nutritious options, lighten environmental footprints...do the right thing. Brands are fighting to stay relevant, keep their employees employed and passionate, remain profitable and ...do the right thing. Through all the changes, runs at bottom-line profitability, multiple agency guidance, internal uncertainty, many have lost their “muchness.”

Pivoting a brand begins with remembering where a brand started. How does that translate today? How can you take a step into your “much?” It’s not as simple as supporting the right cause or saying the right words. It’s not as easy as staying out of the fray. It’s not as prescient as hitting the timing on the right trend.
It’s some of the above, but a lot of it is about the brand soul and knowing that all you do, all you believe can pass the transparency test. Having “muchness” is like capturing lightning in a bottle.

Here’s where we come in. Sure, we are experienced marketers and communicators. We have been known to disrupt a few things. We’ve pulled off some of the world's most exciting and profitable brand events and launches in the last 25 years. It’s taught us a thing or ten. And that matters a lot because we believe that every brand can bottle their own lightning and it will be different for each one. But, in every case, that lightning will come from the soul of the team and will ignite when it speaks to the heart of the consumer or the business to which they are selling.