BL_Type_FullyChargedHumans.jpg

about us

Led by Lauren Snyder, a recognized Chief Brand, Marketing and Communications Officer for some of the world’ most powerful brands, Bottled Lightning is a consultancy comprised of a group of award-winning marketing, communications and organizational professionals with enough passion and creativity to power a nation. With the right mix of talent, curated for each project, challenge and concept, we deliver senior thinking and execution directly into our clients’ marketing and executive teams when and how they need it.

We not only think big, we get our hands very dirty.

From developing a global marketing strategy, creating disruptive yet indelible brand content and assets, guiding creative and media strategy teams, developing new business concepts and partnerships, or mentoring a new team, Bottled Lightning quickly develops opportunity, strategic pathways and flawless execution to bring businesses in the lifestyle, luxury, hospitality, wellness, retail, real estate and entertainment space into positions of influence and category innovation.

POWERING RESULTS

 Our collective results have produced +40% year-over-year bottom line growth, +50% increase in social media engagement/following, +70% ROAS on digital media buys and industry defining creative across all platforms.

WHAT WE DO

We have restructured and redesigned organizations, managed internal and external crises, launched and relaunched brands around the globe. We create products, pull things apart, mentor, know a lot of incredibly smart, talented people who can articulate brand soul through music, imagery, artificial intelligence, clothing design, art, novelization, TV and film scripts, curriculum, pastry, toy invention, exercise and comedy.

We all work from the same core – accomplished, kind, hard-working, balanced, connected, efficient and fun. We imbue this into brand teams and share it all, bottling brand lightning and allowing it to flourish.

TEAM

OUR DIVERSITY STATEMENT

We believe in celebrating culture, points of view, discourse and discord. It all matters. We can’t abide by racism, misogyny, ableism or anti-gay and transphobic attitudes or actions. We know many of the problems are structural and we work with our clients and partners toward change and productive conversation. We know everyone needs to be at the table and represented. The most important thing is knowing what you know, and when partners can bring a more powerful perspective.
We have spent years working with our hand-picked, incredible partners that do powerful work. We believe that to engage honestly with any culture, every brand must come from a place of openness and understanding. There is no one-size-fits-all solution. We feel fortunate to be able to ask questions and to actively listen to our partners. We look forward to sharing them with you.

PARTNERS

 

SOCIAL IMPACT PARTNER

We wanted an impact partner that had soul. We have all worked with teams that had incredible smoke and lots of fabulous mirrors. They were awesome at accounting and sending Purchase Orders. enso not only brings the goods, but, their work changes minds, hearts and business. The fact that they agreed to be OUR partner was humbling.

Their work as a creative agency, combining strategic and community building skills is aligned with brands to make the planet and people’s lives better, now and in the future. Their incredible team of ex-Wieden & Kennedy, Chiat/Day and award-winning thinkers work to build creative ideas that disrupt the status quo, and have the power to scale through shared missions, where brands, organizations and people work together around collective objectives.

In the 20th century, a belief emerged that positive impact was at odds with business success. They not only seek, but succeed in comprehensively dismantling that belief, and in its place, demonstrate that the great organizations of the 21st century will inspire and work with people towards shared success.
 
 
 

CREATIVE DESIGN PARTNER

They designed our brand identity and continue to blow us away with the way they think. They make us better. They tell stories with symbols. They speak in black and white, but think in color. Based in London, their design work has created emblematic visuals for Virgin Voyages, Apple, Morgans Hotels and countless others. We love them because they never, ever cease to delight and blow our minds.
 
 
 

CORPORATE TRANSITION PARTNER

Employment Practices Group, LLC is the boutique consulting team organizations turn to when they are in transition. This group of talented human resources specialists, led by Lisa Moran, aligns people against each companies’ deliverables, making strategic human resources more than a practice, but very much a priority. The epg team provides Bottled Lightning with a point of view on starting up, merging, cutting costs and realigning talent. As Lisa also leads our Culture Transformation and People Strategy, the alignment with her corporate structural experts is an invaluable asset to our clients. As companies realign their internal composition, values and go-forward plan, the “next” is an imperative step. The review of the brand ethos, way forward and pivot internally and externally is where epg and Bottled Lightning merge.