ONE&ONLY RESORTS
Launching the iconic, global, luxury resort brand
PUBLIC RELATIONS, SPECIAL EVENTS, PARTNERSHIPS, MARKETING AND SELECTIVE MEDIA CAMPAIGN
CHANEL
First internal and organizational communications, consumer relations and issues management function
STRATEGY, COMMUNICATIONS, MESSAGING
PLA
YBOY CLUB
Relaunching iconic Playboy Club embracing female and LGBT communities
BRAND PIVOT, STRATEGY, COMMUNICATIONS, STRATEGIC PARTNERSHIPS
GROHE
North American market positioning
BRAND DEVELOPMENT, BRAND POSITIONING, MARKETING STRATEGY, PARTNERSHIPS, LIVE EVENTS, MESSAGING, PR, EXPERIENTIAL
ATLANTIS, PARADISE ISLAND
Rebranding of 25-year-old destination resort
Image: Blue Orchid Advertising
BRAND PIVOT, MARKETING STRATEGY, INTERNAL AND EXTERNAL MESSAGING, CAMPAIGN, PR, LIVE EVENTS, PARTNERSHIPS
DESTINATIONHOME
Development and launch of brand pivot for renowned event and culinary designers to evenings at home centered around magnificent cuisine and experiences.
MARKETING STRATEGY, BRANDING, MESSAGING, SOCIAL, WEBSITE, PARTNERSHIPS
IPG MEDIA BRANDS
Creating a brand out of an agency holding company
BRAND DEVELOPMENT, MARKETING STRATEGY, PARTNERSHIPS, LIVE EVENTS
ATLANTIS, THE PALM & THE PALM JUMEIRAH
Most visible grand opening in the world
GLOBAL MARKETING STRATEGY, LIVE EVENTS, PR, STRATEGIC PARTNERSHIPS, MESSAGING IN TWELVE LANGUAGES
PEPSI
Launch of Smart Spot healthy eating initiative
PARTNERSHIPS, PR, EXPERIENTIAL, LIVE EVENTS, MESSAGING
ANTHER WELLNESS
Development and Launch of Anther - Male Wellness Where it Counts
BRAND DEVELOPMENT, MARKETING STRATEGY, DIGITAL CAMPAIGN CREATIVE & MEDIA STRATEGY
BAHAMAS @ HEART
Changing the image of a destination
CAMPAIGN
ROYALTON
Development of “Fireplace Sachet” to boost winter and weekend bookings
BRAND STRATEGY, MARKETING, PR
MAKE UP FOREVER
Repositioning brand from makeup artist favorite to consumer favorite
BRAND STRATEGY, OMNICHANNEL RETAIL, MARKETING, PR
ROLLS ROYCE